What Makes a Great Sign?

Simulated woodgrain texture with message window

Your sign is quite possibly the only purchase that you will make once that keeps working for your business 24 hours a day, 7 days a week, and 365 days out of the year.  Better do it right, don’t you agree?

A 2005 Signtronix survey confirmed that an amazing 44% of your potential customers recognize your business by your sign, followed by word-of-mouth referrals which rank second with 38%.  That type of statistic is clear evidence that special care should be taken in matters involving your signage.  Your sign tells potential customers in a snapshot who you are, where you are, and what you do.

So what makes for a great sign?  The following are just a few points to follow:

-The sign must be completely visible to the customer it is trying to reach.  Sounds simple, but this means being big enough, at times tall enough, and well illuminated while maintaining its tactfullness.

-The sign needs to be clean and organized, so that it can be read at a moments notice; perhaps while your customer is driving or otherwise not paying attention.

-It is absolutely critical that the sign stands out from its surroundings.  This often times means planning colors and design work around the sign’s environment.

Effective signage is a complex matter that when mastered can be a huge source of recognition, and more importantly, revenue, for your business. Churches, schools and daycare’s especially gain valuable visability with the above shown changable message signs.   Shimp Sign & Design is in the business of making sure your signage is an attractive, beneficial part of your company.  Let us know how we can help!