Monthly Archives: June 2010

The Role of Signs in the Community

A sign is meant to notify potential customers where you are and what you do.  However, there are some other roles that they play in the community as well.  Signs help people find what they are looking for and where they are going.  As I am sure you have noticed, we Americans spend a lot of time in our cars every day.  As an entrepreneur, this is your golden opportunity to capture new business.  A 2004 study found that up to one-third of impulse, first time buying, was directly related to “passerby” traffic that noticed signage.   Beginning to see how that can help your bottom line?

Signs, when properly designed and installed, also aid in the safety of daily travelers.  Within reason, signs that are large, well -illuminated, and properly placed make the flow of traffic safer, as it is the straining and searching while driving that distracts drivers.  (Sign size and placement must comply with the local ordinances.  Because of strict municipal requirements, it is important to consult an expert before erecting signage.)

Finally, creative signage enhances the appeal and value of an area.  An extreme example can be Las Vegas, Nevada, or Times Square, NYC.  These signs help customers to feel alive, prime them to have fun and more importantly, buy stuff!  Good signage can sometimes help you to win out over your customer; we all tend to gravitate towards what looks most attractive.

Here at Shimp Signs, we take pride in our design and fabrication work.  Let us make the sign for you that makes the difference in your business.  Take pride in your sign!