Sign Installation nightmares.
A sign installation can be a complex process. Even a small sign installation has its issues. When digging post holes (a basic, common process) the technician must be aware of underground power lines, fiber optic cables, irrigation lines, etc. A basic sign installation can turn into a big ordeal if the technician is not familiar with these issues.
It may seem farfetched but accidently cutting utility lines is a fairly common occurrence. Most irrigation lines are shallow and easily damaged. It has been reported in the local news that a man cut through a fiber optic line, shutting down ATM machines in a nearby shopping mall. Last September in Maryland, a man had to be hospitalized for accidentally cutting through an underground electric line with his post hole digger. Wouldn’t that ruin your day – hiring a sign contractor only to have him cut the power line to your building, injuring himself in the process? Or how about the story of one merchant whose electric sign shorted out and caused a building fire?
This is why it’s good to have a sign contractor that’s experienced in dealing with installation issues. It’s important that the contractor works with local companies that check for underground lines and mark their location accordingly. This way the installation is safe, quick and efficient; the job done neatly and professionally, no corners cut.
A sign is meant to notify potential customers where you are and what you do. However, there are some other roles that they play in the community as well. Signs help people find what they are looking for and where they are going. As I am sure you have noticed, we Americans spend a lot of time in our cars every day. As an entrepreneur, this is your golden opportunity to capture new business. A 2004 study found that up to one-third of impulse, first time buying, was directly related to “passerby” traffic that noticed signage. Beginning to see how that can help your bottom line?
Signs, when properly designed and installed, also aid in the safety of daily travelers. Within reason, signs that are large, well -illuminated, and properly placed make the flow of traffic safer, as it is the straining and searching while driving that distracts drivers. (Sign size and placement must comply with the local ordinances. Because of strict municipal requirements, it is important to consult an expert before erecting signage.)
Finally, creative signage enhances the appeal and value of an area. An extreme example can be Las Vegas, Nevada, or Times Square, NYC. These signs help customers to feel alive, prime them to have fun and more importantly, buy stuff! Good signage can sometimes help you to win out over your customer; we all tend to gravitate towards what looks most attractive.
Here at Shimp Signs, we take pride in our design and fabrication work. Let us make the sign for you that makes the difference in your business. Take pride in your sign!